Amélie Beerens
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The Brazen room

Same person, different room.

Brazen Leaders is where I coach: executive and team coaching for companies that take performance seriously, and people just as seriously. Same read of the system as my consulting work, different room. In English and French.

Amélie Beerens in a pink top against a pale wall, smiling at the camera.

Says who

What moved, in their words.

  1. Isabelle, B2B Marketing Manager

    Valuable insights on how to get unstuck and succeed without self-sabotaging. I acted on her advice right away.

  2. Julie, Entrepreneur

    I was lost in doubts. Coaching with Amélie showed me my assets, my strengths and my needs, and gave me the confidence to make the decision I had to make.

  3. Lara, CX Consultant

    Measured and steady, warm and soft, and firm. No way I could hide from her.

  4. Jean-Philippe, UX Expert

    A new perspective on my thinking. Her experience in the field is a real advantage.

  5. Lara and Minh, Co-Heads of Innovation, consulting firm

    She doesn't fix you. She shows you how much power you already have. I've never felt more confident making bold decisions.

  6. Jason, Product Design Lead, telecom

    She asks the right questions, and they changed how I show up as a leader. Clearer, more honest, and no longer faking it.

  7. Julie, CX Lead, tech

    I always left with something to apply directly: an email to write, a boundary to set, a conversation to have.

  8. Sandrine, Team Leader, telecom

    I stopped trying to save everyone and let things unfold, without guilt.

  9. André, CEO, IT firm

    Like switching the lights on in a room I didn't know I was sitting in.

  10. Rania, Head of People, creative agency

    No performance mask. Honest, bold conversations that lead to real change. A strategist with heart, and a radar for BS.

  11. Camille, Senior Operations Manager, digital health

    I came for productivity tips. I left with a clear vision, stronger boundaries, and the confidence to lead like I mean it.

  12. Alex, HR Director, health

    I thought I needed a plan. I needed space to think, feel and decide what was mine to lead. She gave me that, with structure and challenge.

  13. Tom, CX Director, energy

    A wild ability to spot the real issue under the noise. I always felt safe, never comfortable. That's what made it stick.

  14. Aline, Marketing, tech

    Every session ended with a next move I could take that day. I stopped spinning and started doing.

  15. Nadia, Creative Director, digital agency

    From overwhelmed and overthinking to the bold moves I'd been avoiding for months. Her tools are deceptively simple.

  16. Daphney and Johanna, Directors, retail

    In our duo sessions we never got stuck in theory. Real stuff, real time, real feedback. Every leadership team should have this.

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Why now

It costs your people, your profit and your purpose.

  1. 01

    Top talent walks out first.

    People leave leaders, not companies, and the best ones leave first.

  2. 02

    Mediocrity becomes the norm.

    No clear direction, diluted decisions, busy teams moving nothing.

  3. 03

    Customer experience pays for it.

    Disengaged teams deliver sloppy service, and clients notice before you do.

  4. 04

    Culture turns political.

    Silos and passive aggression fill the space where leadership isn't.

  5. 05

    Leaders burn out alone.

    Not because they're bad, because nobody has their back.

The journey

Two journeys, one coaching.

What the person goes through, and what the company sees. They don't move at the same pace, and that's the point.

  1. Curious but unsure

    “Is this what I need right now? Will it really help?”

  2. Initial clarity and relief

    “I've never had space to think like this before.”

  3. Breakthrough moments

    “That one question just changed how I see everything.”

  4. Overwhelm creeps back

    “I don't have time to integrate everything!”

  5. Inner resistance and old patterns

    “Why am I doing this again?”

  6. Testing new ways of leading

    “This feels uncomfortable, but also more aligned.”

  7. Greater confidence and agency

    “I actually know what matters now, and how to protect it.”

  8. Feeling in control and seen

    “This is me. I'm leading on purpose.”

  9. Sustainable shifts

    “I'm not just reacting anymore. I'm leading.”

  1. Pressure to act

    “We need to support our leaders before performance or morale takes a bigger hit.”

  2. Cautious optimism

    “Let's test this. If it drives real behaviour change, we'll scale it.”

  3. Early shifts emerge

    “People are more focused, present and clear in their decisions.”

  4. Hidden dynamics surface

    “Some resistance is showing up. It's good intel.”

  5. Midpoint insights

    “Stronger communication, clearer ownership, more alignment.”

  6. Real-time business impact

    “This isn't just mindset work. It's helping us hit goals faster.”

  7. Retention and trust improve

    “We've seen growth in key people we thought were close to burning out.”

  8. Internal demand grows

    “Other teams are asking how they can get access to this too.”

  9. Culture and performance aligned

    “We didn't just improve leadership. We built a stronger foundation.”

All formats include ROI support tools, so managers can co-evaluate progress with the coachee during or after the journey.

The formats

Four ways to work on it.

  • For a manager or an executive

    1:1 coaching

    Tailored, strategic coaching on the topic that matters most.

    • 10 × 60 min
    • 6 months
    • Full confidentiality
    • Built into the rhythm of the work

    €3,000 excl. VAT

    Ask about this format

  • For a team of up to 20

    Laser coaching

    Fast, high-impact support to lead, decide and collaborate better.

    • 40 × 30 min
    • 3 to 6 months
    • Short, tactical sessions
    • Real-time follow-through

    €6,500 excl. VAT extra people €300 an hour

    Ask about this format

  • For two

    Buddy upgrade

    Practice, feedback and accountability, built for a pair.

    • 3 joint + 10 individual sessions
    • 6 months
    • One shared focus, defined by the duo

    €7,500 excl. VAT

    Ask about this format

  • For a team

    Skills integration

    Real-world workshops with follow-up, so change sticks.

    • Custom format and duration
    • Group plus optional 1:1
    • Designed with you

    Price on request

    Ask about this format

All formats come with ROI support tools so managers can co-evaluate progress with the coachee. In person available, travel fees apply.

The coach

No fluff, no formulas, no performative positivity.

Edge

  • ICF-certified coach, PCC in progress.
  • 500+ coaching hours since 2023.
  • 15+ years in CX and transformation.
  • Coach in English and French.

Style

Everything we do is practical, contextual and built for long-term impact. I won't tell you what to do. I'll help you design a solution that fits.

Your topics

  • Confident leadership and executive presence
  • Decision-making under pressure
  • Feedback, trust and people management
  • Time, priorities and sustainable performance
  • Visibility, influence and authority
  • Conflict and cross-functional collaboration
  • Preventing exhaustion and reclaiming energy

Common focus areas. Every journey is built on what matters most to you.

Tell me who it's for.

A leader, a pair or a whole team. One sentence is enough. I reply myself, in two working days.

Which format?