Amélie Beerens
Taking new missionsContact

Senior CX & Transformation Consultant

Transformation that survives contact with reality.

From the steering committee to the floor. Now at AI speed.

Get in touch Read The NerveI publish what I learn while it's still warm.
Amélie Beerens in a red coat, both palms raised towards the camera, in front of a Brussels ministry.
  • Customer journey mapping
  • Employee experience design
  • Service design
  • Service blueprinting
  • Operating model design
  • Agile delivery
  • User research
  • Usability testing
  • Surveys & voice of the customer
  • Stakeholder interviews
  • Co-creation workshops
  • Change management
  • CX & EX measurement
  • AI integration

You will recognise yours in one sentence.

  1. 01

    The number that isn't moving.

    The launch happened, the dashboard is green, the floor disagrees. I find the lever, pull it, and run adoption until it shifts.

    What changes

    The number moves.

    How it works
  2. 02

    The program that stalled on politics.

    Works council, friction across teams, a steering committee running on fatigue. I take the workstream and get decisions instead of updates.

    What changes

    The decisions stop waiting.

    How it works
  3. 03

    The investment that has to pay.

    The board bought a story: AI, a new platform, a new operating model. Whether it pays depends on who owns it once the launch is over. I build that ownership with the people whose work changed.

    What changes

    Nobody carries it alone.

    How it works

Working with me

What stops being your problem.

Senior means you don't have to manage me. Here is what that looks like in practice.

  1. First

    I diagnose before I build.

    A survey built for your question, face-to-face interviews, the numbers and the stories read together. No plan before I know what is actually happening.

    You get Priorities you can act on.

  2. Then

    I take action on whatever you've been sold.

    A methodology, a model, the deck from the last firm: I don't bring another one. I use every proven method that fits to make yours work on the floor.

    You get Your investment, finally moving.

  3. Throughout

    I run the workstream.

    The follow-ups, the alignment between teams, the steering committee prep.

    You get Decisions to make, not activity to read.

  4. Before it reaches the room

    You hear the resistance first.

    The works council about to hear it second-hand. The team that nods in the meeting and resists on the floor. I surface it early and treat it as an adoption problem.

    You get The answer before the steering committee asks.

Things move while I'm still in the building.

Before you ask

The money and the paperwork, answered first.

Short answers you can repeat to your director. The long version is on Work with me.

Before you forward this

  • As a self-employed consultant, under a service contract. Directly with your organisation, or through the consulting firm or partner you already work with. Daily rate or fixed-scope package, whichever fits the assignment.

If we meet tomorrow

  • No. You paid for them, I make them work on the floor. I bring every proven method that fits, not another model.

Amélie Beerens lying on a parquet floor, reading on a laptop, a pink disco ball beside her.

The weekly newsletter

The Nerve.

One story a week from building, leading and transforming, and the nerve inside it: the part nobody says out loud.

The latest issue

  1. I converted zero clients for six months. Here's the autopsy.

    For fifteen years, nine of my client conversations out of ten ended in a yes. These past months: zero. So I made myself the case study.

All former issues

Transformation under real conditions, tested on real humans.

The Lab

Tested in real work first.

Twenty percent of my time goes into learning by building. Not reading about it. Doing it. What survives the lab ends up in your program, in The Nerve and on the podcast.

Inside the lab

  • Google Antigravity
  • Claude Code
  • Visual Studio Code
  • GitHub
  • FileZilla
  • Willow Voice
  • Superfocus
  • Descript
  • Canva
  • Kit (ConvertKit)
  • Notion
  • Basecamp
  • ClickUp
  • Read AI
  • WhatsApp
  • Google Analytics
  • Google Ads
  • Gemini
  • LinkedIn
  • Microsoft 365
  • Google Workspace
  • Microsoft Clarity
  • Hotjar
  • Odoo
  • Lovable
  • Framer
  • Zendesk
  • Zapier
  • Acuity Scheduling

Now building

  1. Building

    A CRM system with AI in the daily processes

    Inside a client right now: the CRM, the operating model, and AI where the work actually happens.

  2. Shipped

    This website

    Migrated off a template platform in about four hours with an AI coding agent, then rebuilt section by section.

  3. Shipped

    A lead generation system delivered with AI workflows

    Spec to shipped system, one operator, AI in every step that earned it.

Tell me what's not moving.

I read every message myself.

Not ready to write? Read how I think.

Amélie BeerensSenior CX & Transformation Consultant

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