The book you need to boost your digital transformation is...

The Infinite Game
by Simon Sinek

I’m telling you why, right below.

The book you need to boost your digital transformation is...

The Infinite Game
by Simon Sinek

I’m telling why right below

Why is this book your next best read?

The Infinite Game - Book

Do you know how to play the game you’re in?

We live in a very complicated world and, although we’ve all learnt some business principles and rules that we base our practises on, what if everything we know is actually wrong?

Prepare to change your point of view and enter a very new world filled with opportunities and inspiration by reading Simon Sinek’s latest book, The Infinite Game. 

“In finite games, like football or chess, the players are known, the rules are fixed, and the endpoint is clear. The winners and losers are easily identified,” Sinek says.

But – as the writer explains – in infinite games, like business or politics, the players come and go, and the rules are changeable. “There are no winners or losers in an infinite game; there is only ahead and behind,” Sinek says. 

The author began to see that ‘infinite games’ make up a huge part of life. He realised that businesses’ main issues all boiled down to the fact that managers were “playing with a finite mindset in an infinite game”. They weren’t innovative, Sinek saw, affecting the way they performed. 

Leaders with an infinite mindset, on the other hand, create influential businesses. These companies foster trust between the staff and managers. Together, they achieve success in a challenging world.It’s been more than 10 years since marketing guru Sinek changed the business game with his book Start With the Why, not to mention his effective keynote speeches. The Infinite Game is yet another must-read book of his and will bring you motivation and inspiration for sure.

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Who's behind that quiz?

Hi! I’m Amélie, a CX consultant and podcaster who helps managers take action on their digital roadmap by using my strong customer-centered mindset.

Digital inspiration is everywhere, but people rarely talk about the real struggle to make digital a success within an organization. Yes, I’m talking about that infamous ‘digital transformation’!

It’s not always as smooth as using a framework and it requires you to be inventive, decisive and savvy.

I create content to help you step up your digital journey!

Sooo, if you’re ready to boost your strategy and create a human-centered mindset for your organization in a way that’s not overwhelming, let’s talk.

Contact me or click subscribe on my Digital Letters to enter a community of CX-focused people!

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