The book you need to boost your digital transformation is...

Marketing Rebellion, the most human company wins.
By Mark Schaefer

I’m telling you why, right below.

The book you need to boost your digital transformation is...

Marketing Rebellion, the most human company wins.
By Mark Schaefer

I’m telling why right below

Why is this book your next best read?

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This is a must-read for everybody, no matter what industry you work in. Mark Schaefer’s book gives us a peek into a very inspiring vision for the future of marketing. I loved it as it shows the customer experience mindset at it’s best! 

Ever feel overloaded by how quickly the world moves forward? Or maybe consumer trends cause you confusion? Does the ever-changing nature of technology and the fast-moving pace of business stress you out?

In this book, Schaefer gives us clear and easy-to-achieve ways to help you keep ahead of the pack by looking at your marketing more creatively. 

Be ready to take in a lot of customer experience knowledge as this book will teach you:

  • Why companies must be centre themselves around humans rather than advertising impressions. 
  • The five pieces of information at the core of an effective marketing strategy. 
  • Why customer loyalty is disappearing – and what you can do about this today. 
  • How your best customers can do your marketing on your behalf. 
  • Easy-to-follow steps to get your business back on track, no matter how big or small it is.

All in all, this book will challenge your viewpoint of marketing by looking at the latest research, interesting insights and influential case studies.

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Who's behind that quiz?

Hi! I’m Amélie, a CX consultant and podcaster who helps managers take action on their digital roadmap by using my strong customer-centered mindset.

Digital inspiration is everywhere, but people rarely talk about the real struggle to make digital a success within an organization. Yes, I’m talking about that infamous ‘digital transformation’!

It’s not always as smooth as using a framework and it requires you to be inventive, decisive and savvy.

I create content to help you step up your digital journey!

Sooo, if you’re ready to boost your strategy and create a human-centered mindset for your organization in a way that’s not overwhelming, let’s talk.

Contact me or click subscribe on my Digital Letters to enter a community of CX-focused people!

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