The book you need to boost your digital transformation is…

Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries

I’m telling you why, right below.

The book you need to boost your digital transformation is…

Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries

I’m telling why right below

Why is this book your next best read?

Why is everybody fascinated with start-ups? Probably because this phenomenon has brought us a lot of learnings and great methodologies, right?

But one of the biggest things we now know? Most start-ups fail. 

However, many of those failures are preventable, says the Lean Startup, a book that quickly earned fans across the world because of how it altered the way companies and products are launched.  

Eric Ries, the author, calls a start-up “an organization dedicated to creating something new under conditions of extreme uncertainty” – whether they’re a single person working out of a studio or a group of experienced leaders in a Fortune 500 company. 

What they have in common, says Ries, “is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.”

The Lean Startup focuses on the tools people can use to launch companies by better employing creativity and capital. It focuses on making businesses more agile, quick to adapt and less wasteful with their time. There’s no need for detailed business plans, Ries says; instead, you need to test your vision constantly and to adjust speedily. 

This is a science-backed way to founding and leading successful start-ups during an era when they need to be more innovative than ever.

You won’t be the same after reading this book and it will stay right on your desk as a constant companion!

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Who’s behind that quiz?

Hi! I’m Amélie, a CX consultant and podcaster who helps managers take action on their digital roadmap by using my strong customer-centered mindset.

Digital inspiration is everywhere, but people rarely talk about the real struggle to make digital a success within an organization. Yes, I’m talking about that infamous ‘digital transformation’!

It’s not always as smooth as using a framework and it requires you to be inventive, decisive and savvy.

I create content to help you step up your digital journey!

Sooo, if you’re ready to boost your strategy and create a human-centered mindset for your organization in a way that’s not overwhelming, let’s talk.

Contact me or click subscribe on my Digital Letters to enter a community of CX-focused people!

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