The book you need to boost your digital transformation is...

Hooked: How to build habits-forming product
by Nir Eyal

I’m telling you why, right below.

The book you need to boost your digital transformation is...

Hooked: How to build habits-forming product
by Nir Eyal

I’m telling why right below

Why is this book your next best read?

Hooked: How to Build Habit-Forming Products - Book

Attention, attention… you’re about to discover one of my fave books! In Hooked, you’ll get the answer to the questions that keep coming up in every business all over the world: 

  • How do successful companies create products people love?
  • Why do some products capture attention while others don’t? 
  • What makes us obsess over certain products? 
  • Is there a pattern to how technology grips us?

Nir Eyal answers these queries – and lots more – by delving into the Hook Model, a four-step method that explains why the products created by some companies have such a deep effect on the behaviours of customers. 

Through ‘hook cycles’, these products manage to lure customers back every time – and all without spending money on expensive marketing or sales methods. 

Eyal has put years of research and consulting into the making of this book. It’s borne out of his experiences as the founder of a start-up, so it’s based on the real-life ways he went about creating effective products. 

It’s perfect for product managers, designers, marketers and business founders. Enjoy!

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Who's behind that quiz?

Hi! I’m Amélie, a CX consultant and podcaster who helps managers take action on their digital roadmap by using my strong customer-centered mindset.

Digital inspiration is everywhere, but people rarely talk about the real struggle to make digital a success within an organization. Yes, I’m talking about that infamous ‘digital transformation’!

It’s not always as smooth as using a framework and it requires you to be inventive, decisive and savvy.

I create content to help you step up your digital journey!

Sooo, if you’re ready to boost your strategy and create a human-centered mindset for your organization in a way that’s not overwhelming, let’s talk.

Contact me or click subscribe on my Digital Letters to enter a community of CX-focused people!

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