Hacking Growth
The book you need to boost your digital transformation is…
Hacking Growth
by Sean Ellis & Morgan Brown
I’m telling you why, right below.
The book you need to boost your digital transformation is…
Hacking Growth
by Sean Ellis & Morgan Brown
I’m telling why right below
Why is this book your next best read?
You’ve heard about it already… and you might have all sorts of opinions on the practice… but stop right there. This book will give you the REAL deal on growth marketing.
This is the ultimate guide written by the pioneers of Growth Hacking, one of the most famous business methodologies in Silicon Valley and beyond.
As the book explains, “It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couchsurfers, Pinterest was a niche website for bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs.”
So how did these brands survive and thrive? Well, despite what lots of people believe, they didn’t have massive growth because they created a good product and just hoped for the best. Instead, they spent a lot of time diving into a certain methodology called Growth Hacking.
And it’s not just start-ups who follow this practise: massive companies such as IBM, Walmart and Microsoft, along with entrepreneurs, marketers and managers all over the world do too.
But what does Growth Hacking involve? Mainly cross-functional teams and quick testing and aims that focus on getting customers, keeping them, engaging them and urging them to return again and again.
This book is a pragmatic and useful tool that you need whatever business or industry you’re in. You can use the tips in it to boost your customer base and market share, whether you’re a marketer and manager or an innovator and entrepreneur.
Soon, you’ll be getting everyone on your team to read it!
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Who’s behind that quiz?
Hi! I’m Amélie, a CX consultant and podcaster who helps managers take action on their digital roadmap by using my strong customer-centered mindset.
Digital inspiration is everywhere, but people rarely talk about the real struggle to make digital a success within an organization. Yes, I’m talking about that infamous ‘digital transformation’!
It’s not always as smooth as using a framework and it requires you to be inventive, decisive and savvy.
I create content to help you step up your digital journey!
Sooo, if you’re ready to boost your strategy and create a human-centered mindset for your organization in a way that’s not overwhelming, let’s talk.
Contact me or click subscribe on my Digital Letters to enter a community of CX-focused people!
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