What’s the CX Butterfly Effect?

Butterflies - Wallpaper

Listen to the podcast: It’s likely you’re familiar with the chaos theory known as the Butterfly effect. It states that, “…something as small as the flutter of a butterfly’s wings can ultimately cause a typhoon halfway around the world.”  Essentially, it describes how a small change or action at one point in time may have […]

What is good content and why it’s important? Interview with Frédéric Wauters

Pen - Fountain pen

Listen to the podcast   Interview with Content Guru, Frédéric Wauters  Today I am speaking with Frédéric Wauters for my People&Digital podcast interview series. Frederic is a copywriter, storyteller and content expert, whose main job is to help his clients find and tell the stories that most resonate with their audience. Here you can find […]

Customer Centric Value Proposition

Problem solving - Skill

Listen to the article In marketing strategy, Value Proposition is defined as an innovation, service, or feature intended to make a company or product attractive to customers. You’re getting to know my customer-centric approach by now so of course there is “customer” in the definition!  I’m here with a real problem that EVERY company has, […]

How to Define Customer Experience – 4 Methods & their key ingredients.

Business Model Canvas

Listen to the article: We’re going to explore Customer Experience, so let’s examine what ‘experience’ really means. According to the dictionary, it is defined as practical contact with and observation of facts or events; an event or occurrence which leaves an impression on someone. Or to encounter or undergo (an event or occurrence). You probably […]